Riders rev up to lead the 12th annual ride-to-work day

Press Release: for immediate publication
Date: 7/01/03
Subject: Ride To Work Day 2003


This year's annual Ride to Work Day event takes place on Wednesday, July 16th.
Motorcycle riding participants include tens of thousands of employees and workers
at companies, government agencies and hundreds of motorcycle rider groups. Riding
to work on this day demonstrates to the public and to all officials that motorcycling
is more than a stimulating and invigorating recreation. For many people, riding is
a socially responsible form of personal transportation that saves energy, reduces
congestion, adds parking spaces, helps the environment and provides a broad range of
other public benefits.

Ride to Work Day dramatically shows that motorcyclists come from all walks of life,
work in all occupations, and range in age from teenagers to grandparents. The American
Motorcyclist Association and many other worldwide rider organizations have actively
encouraged all motorcyclists to ride their cycles to work on the third Wednesday in
July each year to show that motorcycling is a social good. Global participation in
the yearly demonstration is estimated to be several million riders.

Today there are over two hundred and twenty million cars and light trucks crowding
American roads and seven million registered motorcycles. If more motorcycles become
a regular part of the transportation mix, it will help make urban parking easier and
traffic will flow better, according to Ride to Work, a non-profit advocacy organization.
Studies have shown that urban motorcyclists reach their destinations faster and are
more invigorated and refreshed upon arrival than those using automobiles. In advanced
countries like Japan, Germany, and England the advantages of motorcycling for
transportation are widely appreciated. In the United States, a smaller percentage of
the seven million registered cycles are used for everyday transportation and commuting.

On the year's 12th annual Ride to Work Day, motorcyclists worldwide seek:
- Employer recognition and support for motorcycling
- Greater public and government awareness of the beneficial values of motorcycling

For more information about Ride to Work Day visit <www.ridetowork.org>
or call 218.722.9806.
Contact persons - Christine Holt or Andy Goldfine