Press Release

Motorcycles rev up for annual Ride-To-Work Day

Press Release: for immediate publication
Date:
Subject: Ride To Work Day 2004

MOTORCYCLES REV UP FOR ANNUAL RIDE-TO-WORK DAY.

Motorcyclist's 13th annual Ride to Work Day is Wednesday, July 21st. The worldwide event involves hundreds of thousands of individual commuting riders and scores of organized rider groups. Participation in the yearly demonstration is estimated to triple the number of riders on the road.

According to the Ride to Work nonprofit advocacy organization, "Ride to Work Day reveals that motorcyclists come from all walks of life, work in all occupations, and range in age from teenagers to grandparents." The American Motorcyclist Association and many other worldwide rider organizations actively encourage all motorcyclists to ride their cycles to work as a grassroots demonstration on the third Wednesday in July each year.

Riders rev up to lead the 12th annual ride-to-work day

Press Release: for immediate publication
Date: 7/01/03
Subject: Ride To Work Day 2003

RIDERS REV UP TO LEAD THE 12TH ANNUAL RIDE-TO-WORK DAY.

This year's annual Ride to Work Day event takes place on Wednesday, July 16th.
Motorcycle riding participants include tens of thousands of employees and workers
at companies, government agencies and hundreds of motorcycle rider groups. Riding
to work on this day demonstrates to the public and to all officials that motorcycling
is more than a stimulating and invigorating recreation. For many people, riding is

Generating Local Media Coverage

Press Release: for immediate publication
Date: 4/11/03
Subject: Generating Local Media Coverage

Local Ride to Work Press Releases

Ride to Work Day provides an opportunity to raise local awareness about
motorcycling by submitting a Press Release to local radio and TV stations
and newspaper offices. Please add your local contact information to the
Press Release shown below and submit it to the broadcasters and Newspapers
in your area. Sending a Press Release to the media is a great way to help

RTW Day Public Service Announcements

Press Release: for immediate publication
Date: 4/4/03
Subject: Ride to Work Day Public Service Announcements

Ride to Work Day provides an opportunity to raise public awareness about
motorcycling by submitting Public Service Announcements (PSAs) to local
radio and TV stations and newspaper offices. Please add your local contact
information to the Ride to Work PSA shown below and submit it to the
broadcasters and Newspapers in your area. The more riders who submit this
PSA, the better the chances are that it will be aired.

Organizing Local Ride To Work Events

Press Release: for immediate publication
Date: 3/28/03
Subject: Organizing Local Ride to Work Events and Activity Programs

Here are three ways riders can promote motorcycling and increase
participation on Ride to Work Day, Wednesday, July 16th, 2003

1. Organize Ride to Work Day 'Riders Breakfasts'.
This is an opportunity to meet other commuting riders in your area.
Choose a local restaurant or coffee shop with a parking area and
central location and provide information or posters to local

Ride to Work News and Updates

Press Release: for immediate publication
Date: 3/21/03
Subject: 2003 Ride to Work News and Updates

New Ride to Work Pass-Along Cards: New wallet sized 'pass-along' cards help
riders provide information about Ride To Work Day. The card usefully lists
reasons for riding to work, and presents the mission of the Ride To Work
program: �To support the use of motorcycles for transportation and to
provide information about transportation riding to the public.� Each card

2002 RTW Day Public Service Announcement

Ride to Work Day Public Service Announcements:

Ride to Work Day provides an opportunity to raise public awareness about motorcycling, not only by riding your motorcycle to work, but by submitting Public Service Announcements (PSAs) to your local radio and newspaper offices about the event. Below is a sample Ride-to-Work PSA. All you need to do is change the contact information and any verbiage you don't like and submit it. The more riders who submit this PSA, the better the chances are that it will be aired. Lists of all radio, tv and newspapers in your area are available on the internet and in telephone directories.

New Ride To Work Press Release


For Immediate Release
Date: July 10, 2001
Subject: 10th Annual Motorcycle Ride to Work Day



The 10th annual nationwide "Ride to Work Day" will take place on Wednesday, July 18th. Several million motorcyclists are expected to commute on their bikes to help demonstrate:

A) That motorcyclists are from all occupations and all walks of life.
B) That motorcyclists can reduce traffic congestion in large cities.
C) That motorcycles are for transportation as well as recreation.
D) That motorcycling is a social good.

This year's event has been endorsed by many rider organizations including the American Motorcyclist Association, the Motorcycle Rider's Federation, Harley Davidson owner clubs, BMW owner clubs, Honda owner clubs, etc...and also has been recognized and supported by special interest publications like Cycle World, Motorcycle Consumer News, and others.

"Today there are over two hundred and twenty million cars and light trucks crowding our roads. If more motorcycles become a regular part of the transportation mix, it will make urban parking easier and traffic will flow better. Only a small percentage of the six million registered bikes are currently being used for utility and commuting purposes. Motorcycles are efficient, clean, save energy and reduce infrastructure wear. Riders usually arrive at their destinations more invigorated and refreshed than is possible with other modes of travel. In advanced countries like Japan, Germany, and England, motorcycling for transportation is widely appreciated as a social good. Motorcycles may seem excessively risky but actually they are statistically similar to all automobiles...on an injury per mile basis...when behavioral and sociological risk factors are accounted for. Being fully seen by other road users, as riders are, is non-threatening and helps reduce road rage incidents. Riding is good for everyone." says Andy Goldfine, organizer of Ride to Work Day.